While catching up on my podcasts from The Economist, I came across an article about whether or not Bosses should Blog. It was pretty funny, especially the part about SecondLife.

Guess I’m not the only one who has doubts about it.

If blogging doesn’t appeal, WEF offers the suggestible chief executive another way to make a noise in cyberspace. He can join a fantasy game, Second Life, and give an interview in the persona of a computer-generated puppet, or “avatar”.

One attraction of Second Life is the freedom to choose an avatar with the dress sense of a rock star and the physique of a porn star. Whether the Davos demographic leans that way remains to be seen. But it would probably pose fewer legal risks than blogging with candour.

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