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  • Kony 2012: Juggling Advocacy, Audience and Agency When Using #Video4Change "Kony 2012" is now the most rapidly disseminated human rights video ever. In six days it reached an aggregate 100 million views – faster than other pop culture phenomena like Susan Boyle (9 days), Rebecca Black (45 days) and ‘Charlie Bit My Finger’ (445 days). Sam Gregory March 17, 2012
  • Videos Critique (Un)Democratic Election and Educate Voters in Yemen Earlier this month, I spent some time in Yemen's capital, Sana'a. Last year I spent four months covering the pro-democracy movement that has forced the three decade old despot, Ali Abdullah Saleh, to hand over power to his deputy and current vice president, Abd-Rabbu Mansour Hadi. Raja Althaibani February 27, 2012
  • A brief chat with The Elders for International Human Rights Day… If you haven’t come across The Elders already, you will soon – not least because we are partnering with them on their Every Human Has Rights campaign. On Sunday morning I sat in on a conference call with three of The Elders – Graça Machel, Mary Robinson and Archbishop Desmond Tutu – and 5 bloggers […] WITNESS December 10, 2007
  • Amnesty International's "Unsubscribe" campaign video Amnesty International’s UK section has released its Unsubscribe Campaign video, and it’s visceral and powerful. Andy Carvin has an interview with the team behind the videos here (as Andy says on his blog: “Be forewarned that it’s very unsettling, and not at all appropriate for children.“): WITNESS November 15, 2007
  • Mobile Advocacy: Still Bleeding Edge for Most Non-Profits… … good thing we’re not squeamish. Katrin Verclas of NTEN and MobileActive fame writes on the NTEN blog: • Mobile phones should be used as part of an integrated campaign. As sexy as mobile marketing and campaigning is, it can’t yet stand by itself. • Texting campaigns, especially with short codes on a professionally run […] WITNESS February 14, 2007