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viral
  • Kony 2012: Juggling Advocacy, Audience and Agency When Using #Video4Change "Kony 2012" is now the most rapidly disseminated human rights video ever. In six days it reached an aggregate 100 million views – faster than other pop culture phenomena like Susan Boyle (9 days), Rebecca Black (45 days) and ‘Charlie Bit My Finger’ (445 days). Sam Gregory March 17, 2012
  • Amnesty International's "Unsubscribe" campaign video Amnesty International’s UK section has released its Unsubscribe Campaign video, and it’s visceral and powerful. Andy Carvin has an interview with the team behind the videos here (as Andy says on his blog: “Be forewarned that it’s very unsettling, and not at all appropriate for children.“): Sameer Padania November 15, 2007